About
For as long as I can remember, I have been fascinated by the way we see.
The way we see ourselves.
The way we see beauty.
The way we see possibility.
The way we see business, creativity, and leadership, and what becomes possible when they are shaped by a distinct point of view.
Over the years, my work has taken many forms.
Creative direction.
Business development.
Branding.
Writing.
Curation.
Leadership.
What connects them all is something much simpler.
I help people recognise what matters most.
I've come to realise that one of my strongest abilities is recognising the one thing that changes everything else.
Sometimes it's a hidden bottleneck slowing a business down.
Sometimes it's a founder who has lost trust in their own judgement.
Sometimes it's a brand that has become disconnected from what made it compelling in the first place.
Sometimes it's the opportunity no one else has recognised yet.
Whatever form it takes, my work always begins in the same place:
Attention.
Because better decisions don't come from seeing more.
They come from seeing more clearly.
That way of seeing has been shaped across disciplines rather than within one.
I hold a Master's degree in Economics from Hanken in Helsinki, a Master's in Fashion Marketing from Polimoda in Florence, and a Bachelor of Fine Arts from the Fashion Institute of Technology in New York.
I didn't pursue different fields because I couldn't decide.
I pursued them because I wanted to understand how ideas become businesses, how beauty shapes desirability, and how people create meaning.
Over the past fifteen years, I've applied those perspectives while helping fashion brands grow, co-founding the accessories brand ASK, founding Marcy—an intimate home gallery that reimagined how people experience contemporary art—writing Space to Feel, and advising founders, artists, and creative businesses.
Different industries.
The same practice: recognising what matters most.
Today, my work sits at the intersection of creative direction, business development, and human leadership.
I work with founders, creative businesses, and leadership teams to clarify vision, strengthen brands, elevate customer experiences, improve internal structures, and create the conditions for meaningful growth.
People often think they hire me for creative direction.
More often, they hire me to help them make better decisions.
When the essential becomes clear, everything else begins to move.
Alongside my advisory work, I write, mentor and explore the intersection of creativity, emotional intelligence, business, embodiment, intuition, and meaningful creation.
My debut book, Space to Feel, is an invitation to come home to ourselves. (Available in Fall 2026. Explore the book here)
Now, I find myself returning to the same question, again and again.
What matters most?
Because when we recognise what matters most, we create with greater clarity, lead with greater confidence, and build work that lasts.